You know, Bill Cosby has been pissing off lots of people for years now. It was around 2004 and the 50th anniversary of the Brown versus Board of Education Supreme Court decision that he began his transformation from legendary entertainer to third rail.

“People marched and were hit in the face with rocks to get an education, and now we’ve got these knuckleheads,” he said addressing an audience in Washington back in the summer of 2005. “The lower economic people are not holding up their end in this deal. These people are not parenting.”

He has taken an active role in criticizing the shortcomings of black American culture, in the parenting, lifestyles and priorities. For it, he has gotten the Huxtable beaten out of him from black leaders, progressive whites, race commentators and activists of every other size, agenda and caliber.

He has tried to develop dialogue, through his discussions and speeches, even his website.

The thing is, news about Bill Cosby, who did his undergrad on North Broad, is intensely important to any and all Temple students worth the Hooter in their heart. And, you gotta at least respect someone for thinking an issue so important that he thinks his career, his reputation is worth risking. The Cos has done both, news and risk, again.

Last month, Cosby and his longtime collaborator Dr. Alvin Poussaint, a Harvard professor of psychiatry, put out their latest attempt at enacting change, this a book from the world’s largest Christian publisher, Thomas Nelson, called “Come on People.”

The book is full of the things he has been saying in interviews and town hall meetings, at conferences and during speeches. Unabashed criticism for a sometimes undefined segment of the black population.

“…Black English in school and on the job gets the user nowhere,” Cosby and Poussaint wrote wrote (hardcover page 118).

For criticizing black slang, in addition to hip-hop music, materialism and other plagues they see in black culture, Cosby has been derided as a sell-out, his very authenticity as a black man questioned, despite his Philadelphia upbringing, his seminal place as a black entertainer, and the reality of the place he seems to direct his words: the black community, not mainstream whites, as some have criticized his tenets most serve.

“When African Americans are committed to something, they make it happen,” he and Poussaint wrote. “The civil rights bills did not pass just because white people decided it was an idea whose time had come. We made it happen.”

“We all have some piece of Frederick Douglass in us… a slave wanting to read…” they continued (hardcover page 102).

Still, the criticism comes.

“While I don’t question his love for black people, his recent actions have appeared more venomous than valuable,” wrote Temple University professor (and celebrity) Marc Lamont Hill in the Baltimore Sun. “More condescending than caring and more hateful than helpful.”

At times, ‘Come on People‘ reads like an instruction manual (including things like advice about getting finances in order, p. 230), but it is tough to believe those they hope to convince are going to read it. Community meetings might be a better forum, and I would be surprised if the Cos and his Harvard M.D. buddy didn’t realize. I suspect ‘Come on People’ is a way for him to promote his message, to get gigs on “Meet the Press” (Oct. 14, 2007) and Larry King Live and other talk shows, as he has.

When this movement of his began back in 2004, Cosby told CNN that, “this is about little children, and people not giving them better choices.”

I can believe it. And, like most who aren’t living in the Richard Allen projects or Norris Homes, I agree. But what might matter most is the progress Cosby is making, which, sadly, appears to be not much. He hasn’t brought on enough high-profile black Americans to his side. Perhaps for the same reason his mission hasn’t caused much more than criticism. His influence may be waning, inching one of the most important, most iconic (most impersonated) entertainers from the 20th Century towards irrelevance.