As covered before, Facebook is in a little bit of trouble concerning its new “Beacon” service.  One guy even had his wife notified when he purchased a diamond ring (hopefully for her).

It led to accusations that the site was ruining Christmas by publicising details of gifts to their likely recipients. One user, Sean Lane from Boston, told The Washington Post that he had his festivities spoiled when Beacon sent an alert to his wife. It said: “Sean Lane bought 14k white gold 1/5 ct diamond eternity flower ring from Overstock.com.” The message even had a web link to the Overstock site which revealed that the ring was sold at half-price.

As a result of incidents such as this one, some vendors are reconsidering, and Facebook is backing down from some of its original plans.  And, um, its heart grew three sizes that day.
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