Daily News to become Inquirer edition

Chasing the tail of the news that the Philadelphia Daily News and Philadelphia Inquirer’s parent company filed for Chapter 11 bankruptcy about a week ago is an announcement that, as of March 30, the Daily News will be labeled “an edition of the Philadelphia Inquirer.”

According to a philly.com story by Dave Davies of the Daily News, the change is being implemented so that the Audit Bureau of Circulation will regard the two papers as a single publication with one circulation number. The papers, Davies reports, will remain separate and unique, and no content will change.

Inquirer, DN file for Chapter 11

Ironic that the headline of Sunday’s Philadelphia Inquirer was “A Measure of Relief.”

Philadelphia Newspapers L.L.C., which not only owns the Inky but also the Daily News and philly.com, filed for Chapter 11 bankruptcy protection today. The company faces $390 million of debt. TTN has learned an e-mail has been sent to staff members.

The company attributes “advertising downturn, rising costs for newsprint, and the migration of readers to the Internet” as causes for the profit loss.

However, the filing will not affect the daily production of the paper. A restructuring of the organization is expected.